Oriboo is a game console that has a narrow niche market that most other consoles do not target. Young girls of 7 to 12 years old today, are playing only a few games and have little interest in the majority of products on the market. Oriboo is a toy that encourages to dancing, running, and other social activites. IM has been commissioned by Movinto fun AB to transition from an idea to a commercial mass-manufactured product made in China. IM also managed product maintenance during pruduct life.
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